Privacy Policy

Last Updated: June 19, 2026.

Introduction and Commitment to Privacy

Cash Arcade is committed to protecting the privacy and security of our users. This Privacy Policy outlines how we collect, process, store, and share your personal data when you access or use our services through our platform. In compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we strive to maintain the highest standards of data protection.

This policy applies to all users located within the United Kingdom. By accessing our services, you acknowledge that you have read and understood the terms of this document. We act as a Data Controller, meaning we determine the purposes and means of the processing of your personal data.

The Data We Collect

To provide a secure and engaging arcade experience, we collect specific categories of data:

  • Identity Data: Including your full name, date of birth, and gender. This is required to verify your age and identity to comply with regulatory requirements.
  • Contact Data: Including your email address, billing address, and residential address.
  • Financial Data: Including your preferred payment methods, such as debit card information, e-wallet identifiers, or other banking details used for deposits and withdrawals. Note that we do not store full payment card details; these are handled by PCI-DSS compliant payment processors.
  • Technical Data: Including your IP address, browser type, device information, operating system, and unique device identifiers.
  • Usage Data: Details about how you use our platform, including game preferences, session duration, and navigation patterns.
  • Regulatory Data: Information required to fulfill our "Know Your Customer" (KYC) and Anti-Money Laundering (AML) obligations, which may include source-of-funds verification and copies of identity documents.

How We Use Your Data

We process your personal information strictly for lawful purposes, including:

  • Account Management: Creating and maintaining your user account and facilitating secure access to our arcade games.
  • Payment Processing: To process your deposits, manage withdrawals, and ensure the integrity of financial transactions.
  • Compliance and Legal Obligations: To satisfy requirements set by the UK Gambling Commission and other relevant financial authorities. This includes conducting risk assessments and preventing fraud.
  • Customer Support: Providing technical assistance and resolving account-related queries.
  • Improving Services: Using aggregated data to optimize our platform’s performance, interface, and user experience.
  • Marketing and Personalization: Where you have provided explicit consent, we may send you information about new games, bonuses, or promotional offers.

Legal Basis for Processing

Under the UK GDPR, we rely on the following legal bases to process your data:

  • Contractual Necessity: Processing is necessary for the performance of the contract you enter into with us when registering an account.
  • Legal Obligation: Processing is required to comply with UK law, particularly regarding financial crime and responsible gaming.
  • Legitimate Interests: Processing is necessary for our legitimate business interests, provided these do not override your fundamental rights.
  • Consent: Where you have explicitly opted into marketing or other non-essential data processing.

Data Sharing and Disclosure

We do not sell your personal data. We only share your information with trusted third parties under strict confidentiality agreements, including:

  • Payment Service Providers: To process transactions securely.
  • Identity Verification Services: To verify your age and identity as required by law.
  • Regulatory Authorities: We may be required to disclose information to the UK Gambling Commission or other law enforcement agencies if a legal request is made or if we suspect fraudulent activity.
  • Professional Advisors: Such as auditors, lawyers, or tax consultants who assist us in our business operations.

International Data Transfers

While we operate within the UK, your data may occasionally be transferred to and stored at a destination outside the United Kingdom or the European Economic Area (EEA). In such cases, we ensure that your data is protected by adequate safeguards, such as the implementation of standard contractual clauses approved by the Information Commissioner’s Office (ICO).

Data Retention

We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected. This includes satisfying legal, accounting, or reporting requirements. For instance, even after account closure, we are legally required to hold certain transaction records for a period of five to seven years to comply with financial regulations and anti-money laundering laws.

Your Data Rights

As a user in the United Kingdom, you hold several rights under the Data Protection Act 2018:

  • Right of Access: You may request a copy of the personal data we hold about you.
  • Right to Rectification: You may ask us to correct inaccurate or incomplete data.
  • Right to Erasure: You may request that we delete your data, provided we are not legally obligated to retain it.
  • Right to Restrict Processing: You may request that we limit the way we use your data.
  • Right to Data Portability: You may request that your data be transferred to another service provider.
  • Right to Withdraw Consent: You can withdraw consent for marketing communications at any time by updating your account settings or clicking "unsubscribe."

To exercise any of these rights, please contact our Data Protection Officer at the email address provided in the "Contact Us" section.

Security Measures

We employ robust technical and organizational measures to safeguard your information, including encryption of sensitive data, firewalls, and regular security audits. Access to your personal data is restricted to employees who have a legitimate business need to know.

Responsible Gaming and Support

As a responsible arcade platform operating in the UK, we prioritize your safety. If you feel your gaming habits are becoming problematic, we encourage you to utilize our self-exclusion tools or contact professional support services. We provide access to resources such as national gambling helplines, which are available 24/7 to provide confidential support and guidance. We may monitor your activity to identify patterns of problematic gaming behavior and may reach out to provide assistance.

Cookies and Tracking

We use cookies to enhance your experience. These are small text files placed on your device. You can manage your cookie preferences through your browser settings. Please note that "strictly necessary" cookies are required for the website to function properly and cannot be disabled.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements or our operational processes. We will inform you of significant changes via email or through a notice on our website.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to our support team. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled incorrectly.

Your privacy is our priority, and we are committed to resolving any concerns you may have in a timely and transparent manner.